How to Make an Animated Explainer Video That Resonates With Your Audience


animated explainer videosAnimated explainer videos are engaging and can help you create strong connections with current and potential customers. In this article, we’ll cover what makes a great animated explainer video, and how to create one for your business.

Why animated videos?

Wait, aren’t all well-crafted explainer videos engaging? Well, yes, but with animation, you have some extra benefits that you may not have thought about:

They are great for explaining complex products 

Compared with live action videos, animation can help you show your product in detail. Adding graphics to highlight important data that may help transform seemingly boring and complicated numbers into something your audience can easily digest and remember.

They are fully customizable

Thought the power of animation, you can actually create your own world. Let’s say you have a musical product and you would like your character to be dancing in a disco or a live theater—or both! That would be very expensive and time-consuming for a live action video. You might even need to hire thousands of actors to have a crowd. With animation, you can create your own scenario and your characters as you wish.

Don’t just trust what I say, trust Dropbox. The file hosting service saw a 10 percent conversion increase from their animated explainer video—meaning,10 million new users!

The most popular explainer video styles are:

  • Screencast
  • Cartoon style
  • Whiteboard
  • Motion graphics

This article will be all about cartoon-style explainer videos, because it’s a very engaging style, and budget-wise is an ideal choice for startups and entrepreneurs.

So, let’s dive in!

1. First things first: Know your audience

Before starting, it’s essential to have a clear perspective about your target market. If you still don’t, you should use some analytics tools like Google Analytics to help you understand more about your ideal customers’ demographics.

For example: Who is coming to your website? Are they male or female? How old are they?

It’s helpful to know your target audience because they should be represented by your video’s main character. Once you have gathered that data, try to picture yourself how they would look as a character. Is the person a woman? What is she wearing? What is her job? This is called a customer or buyer persona.

Our animated video production company, Yum Yum Videos, created this story in which we leveraged all that information about a client’s target audience to build the main character.